Daffodil Institute of IT, Bangladesh
Daffodil Institute of IT, Bangladesh
Daffodil Institute of IT, Bangladesh
* Corresponding author

Article Main Content

DTH (Direct-To-Home) TV is one of the important inventions which created a revolution in the television industry by the grace of modern technology and achieving popularity day by day. The objective of the study was to analyze the advancement and to find the anticipation and impact of DTH service in Bangladesh. Primary and secondary data both were used in this research paper. The conducting period of this research was from April - August of 2021 surveying a questionnaire of 560 participants in both urban and rural areas of 8 divisions in Bangladesh. To analyze data and present the result simple statistical tools; pie-chart, bar diagram and tables were used. The findings revealed most of the users use DTH TV for its clear picture quality, payment through mobile banking & the promotional benefits of numerous HD channels. DTH providers should enhance their features and the level services with the updated technology.

References

  1. Benzie, P., Watson, J., Surman, P., Rakkolainen, I., Hopf, K., Urey, H., Sainov, V., & Von Kopylow, C. (2007). A survey of 3DTV displays: Techniques and technologies. IEEE Transactions on Circuits and Systems for Video Technology, 17(11), 1647-1658. https://doi.org/10.1109/tcsvt.2007.905377
     Google Scholar
  2. Chowdhury, N. H. (2016). DTH service in the context of Bangladeshi market. BRAC University. http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/8439/11104030_BBA.pdf?sequence=1&isAllowed=y.
     Google Scholar
  3. Daljeet S Kohli, Indian DTH Industry, Sector Report, March 4, 2011, p. 4.
     Google Scholar
  4. Dheeraj Girhotra, (2012). Indian DTH Industry: A Strategic Analysis, International Journal of Marketing, Financial Services and Management Research, 1(3), 38-52.
     Google Scholar
  5. Dheeraj Gandla (2013), Study of recent developments in DTH (Direct-To-Home) technology, International Journal of Engineering Research and Applications, 3(5), 628-635.
     Google Scholar
  6. Directbroadcast satellite television. (n.d.). Wikipedia, the free encyclopedia. Retrieved September 15, 2021, from https://en.wikipedia.org/wiki/Directbroadcast_satellite_television.
     Google Scholar
  7. DTH, A. (n.d.). AKASH DTH. https://akashdth.com/.
     Google Scholar
  8. Go Direkt training module Essel group overview group. (n.d.). SlideToDoc.com - one of the largest repository of presentations. https://slidetodoc.com/go-direkt-training-module-essel-group-overview-group/.
     Google Scholar
  9. Hamir, G. J., & Korant, H. M. (2019). A Study of Customer Satisfaction of Selected DTH Services with Special Reference to Rajkot district, Journal of Emerging Technologies and Innovative Research (JETIR), 6(3), 588-598. https://www.jetir.org/papers/JETIR1903F80.pdf.
     Google Scholar
  10. How cable television works. (2000, September 13). HowStuffWorks. https://electronics.howstuffworks.com/cable-tv.htm.
     Google Scholar
  11. Jain, N. (2020, September 7). DTH technology - Architecture, how it works, advantages, disadvantages. electricalfundablog.com. https://electricalfundablog.com/dth-technology-direct-to-home/.
     Google Scholar
  12. Jain, R. (1993). Review of the policy changes in the Indian telecom sector. Journal of Global Information Management, 1(3), 33-44. https://doi.org/10.4018/jgim.1993070103.
     Google Scholar
  13. J. Jayashree, J. (2013). A study on customer perception towards DTH services in Coimbatore City. IOSR Journal of Business and Management, 8(1), 10-14. https://doi.org/10.9790/487x-0811014.
     Google Scholar
  14. Manivannan, N., & Rajan, R. B. (2018). An impact of service quality, trust and customer satisfaction about DTH services in Thanjavur district-Tamilnadu. International Journal of Pure and Applied Mathematics, 119(7), 973-982. https://ijpam.eu/.
     Google Scholar
  15. Muley Krutika, DTH TV – Its usage, benefits and limitations, Mass Communicator, 3(4).
     Google Scholar
  16. Raychaudhuri, Dipankar, et al. (1992). An HDTV compression system. U.S. Patent No. 5,122,875.
     Google Scholar
  17. RealVU. (2016, August 13). https://realvubd.com.
     Google Scholar
  18. Saint Girons, R., Savatier, T., Ng, S., Raychaudhuri, D., Siracusa, R., & Zdepski, J. (n.d.). Mpeg++-a robust compression and transport system for digital HDTV. [Proceedings] 1992 IEEE International Symposium on Circuits and Systems. https://doi.org/10.1109/iscas.1992.229914.
     Google Scholar
  19. Senthilnathan, C. R., Backiam, M. M., & Vasumathi, P. (2019). Impact of Direct-To-Home (DTH) on Indian Television Viewers. International Journal of Recent Technology and Engineering, 8(2S11), 3064–3068. https://doi.org/10.35940/ijrte.b1397.0982s1119.
     Google Scholar
  20. Soni, A. A., & Mehta, A. (2019). Overview of DTH (Direct to Home) In India. International Journal of Research and Analytical Reviews, 6(2), 693-696. http://ijrar.com/upload_issue/ijrar_issue_20543601.
     Google Scholar