##plugins.themes.bootstrap3.article.main##

This study aims to analyze the role of consumer satisfaction in mediating the effect of brand image on repurchase intention of Kopi Kulo customers in Denpasar, Bali, Indonesia with a sample of 100 people through purposive sampling. Data was collected using a questionnaire and then analyzed using path analysis. The results showed that brand image and consumer satisfaction had a positive and significant effect on repurchase intention, brand image had a positive and significant effect on consumer satisfaction, and consumer satisfaction partially mediated the relationship between brand image and repurchase intention.

Downloads

Download data is not yet available.

References

  1. Abi, Y. I. (2021). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Perusahaan Master Piece Karaoke Di Kota Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 9(1), 50–58. https://doi.org/10.37676/ekombis.v9i1.1233.
     Google Scholar
  2. Adelia, S. (2018). Pengaruh Online Promotion Terhadap Repurchase Intention Dengan Consumer Perception Sebagai Mediasi Pada Travel Online. Jurnal Manajemen Pemasaran, 12(2), 94–100. https://doi.org/10.9744/pemasaran.12.2.94-100.
     Google Scholar
  3. Arimbawa, I. G. S., & Ekawati, N. W. (2017). Pengaruh Penerapan Green Marketing Terhadap Citra Merek Dan Keputusan Pembelian Produk. E-Jurnal Manajemen Unud, 6(5), 2582–2608.
     Google Scholar
  4. Bahar, A., & Sjahruddin, H. (2017). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Minat Beli Ulang. Jurnal Organisasi Dan Manajemen, 3, 14–34. https://doi.org/10.31227/osf.io/tc2fe.
     Google Scholar
  5. Dewi, I. G. A. P. R. P., & Ekawati, N. W. (2019). Peran Kepuasan Konsumen Memediasi Pengaruh Brand Image Terhadap Repurchase Intention. E-Jurnal Manajemen Universitas Udayana, 8(5), 2722. https://doi.org/10.24843/ejmunud.2019.v08.i05.p05.
     Google Scholar
  6. Diputra, I., & Yasa, N. N. . (2021). The Influence Of Product Quality, Brand Image, Brand Trust on Customer Satisfaction and Loyalty. American International Journal of Business Management, 4(1), 25–34.
     Google Scholar
  7. Ekaprana, I. D. G. A., Jatra, I. M., & Giantari, I. G. A. K. (2020). Pengaruh Kualitas Produk, Kualitas Layanan Dan Citra Merek Terhadap Niat Pembelian Ulang. E-Jurnal Manajemen Universitas Udayana, 9(8), 2895. https://doi.org/10.24843/ejmunud.2020.v09.i08.p01.
     Google Scholar
  8. Fikriando, E., & Syafrizal. (2020). Pengaruh Store Atmosphere, Consumer Innovativeness, Dan Brand Image Terhadap Consumer Repurchase Intention Pada Mcdonald’s Ahmad Yani Padang. Menara Ilmu, 16(2), 39–54.
     Google Scholar
  9. Hariyanto, A., & Susanti, A. (2021). Pengaruh Citra Merk , Kualitas Produk, Harga, dan Promosi Terhadap Kepuasan. Jurnal Manajemen Dan Bisnis, 3(1), 91–98.
     Google Scholar
  10. Herliza, R., & Saputri, M. E. (2016). Pengaruh Brand Image Terhadap Kepuasan Pelanggan Studi pada Zara di Mall PVJ Bandung. E-Proceeding of Management, 1949–1955.
     Google Scholar
  11. Hermawan, A., & Yasa, N. N. . (2021). The Effect of Store Atmosphere, Promotion, and Retail Service on Customer Satisfaction and Repurchase Intention. European Journal of Business and Management, 13(8), 160–169.
     Google Scholar
  12. Hidayah, S. A., & Apriliani, R. A. E. (2019). Analisis Pengaruh Brand Image, Harga, Kualitas Produk, Dan Daya Tarik Promosi Terhadap Minat Beli Ulang Konsumen Batik Pekalongan (Studi Pada Pasar Grosir Setono Batik Pekalongan). Journal of Economic, Business and Engineering, 1(1), 24–31.
     Google Scholar
  13. Juwairiyah, S. (2019). Pengaruh Brand Image, Brand Trust dan Perceived Price Terhadap Repurchase Intention pada Tiket Maskapai Penerbangan Lion Air (Studi Pada Mahasiswa/I S1 Universitas Brawijaya Malang). Jurnal Ilmiah Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Brawijaya, 7(2), 1–11.
     Google Scholar
  14. Kotler, & Amstrong. (2001). Prinsip-prinsip pemasaran (12th ed.). Jakarta: Erlangga.
     Google Scholar
  15. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education, Inc.
     Google Scholar
  16. Kusuma, P., & Suryani, A. (2017). Peran Customer Satisfaction Memediasi Pengaruh Marketing Mix Terhadap Repurchase Intention. E-Jurnal Manajemen Universitas Udayana, 6(3), 254993.
     Google Scholar
  17. Mailoor, T. R. D., Massie, J. D. D., & Tawas, H. N. (2021). Pengaruh Experinential Marketing Dan Kualitas Pelayanan Terhadap Repurchase Intention Melalui Kepuasan Konsumen MobilWuling Pada PT Kumala Cemeerlang Abadi Wuling Motors Tomohon, 9(3), 1644–1654.
     Google Scholar
  18. Manda, N. A., & Setyoningtyas, W. P. (2021). Pengaruh Celebrity Endorsment Terhadap Repurchase Intention Dengan Brand Image Sebagai Variabel Intervening Pada Produk Luwak White Koffie (Study Kasus. Journal of Sustainability, 2(1), 251–260.
     Google Scholar
  19. Moksaoka, I. M. W., & Rahyuda, I. K. R. (2016). Peran Brand Image Dalam Memediasi Country of Origin Terhadap Purchase Intention. E-Jurnal Manajemen Universitas Udayana, 5(3), 253424.
     Google Scholar
  20. Munthe, M. R., Fajrillah, & Ginting, R. S. (2021). Pengaruh Desain Produk, Kualitas Produk, Citra Merek, Harga Terhadap Kepuasan Konsumen Susus Dncow Di Kota Medan. Jurna Teknovasi, 8(2), 100–118.
     Google Scholar
  21. Muslimah, I., Alfatih, S. M., & Jenji, G. A. (2021). Analisis kualitas layanan, kepuasan konsumen, dan loyalitas konsumen online shop nwe label. Konferensi Riset Nasional Ekonomi, Manajemen, Dan Akuntansi, 2, 822–838.
     Google Scholar
  22. Oktarini, M. A. S., & Wardana, I. M. (2018). Peran Customer Satisfaction Memediasi Pengaruh Perceived Ease Of Use dan Perceived Enjoyment Terhadap Repurchase Intention. E- Jurnal Manajemen Unud, 7(4), 2041–2072.
     Google Scholar
  23. Prabandari, A., Sukaatmadja, I., & Yasa, N. N. . (2018). The Role of Brand Image in Mediating The Influence of Positive Word of Mouth on Consumer’s Purchase Intention. International Journal of Economic, Commerce and Management, 7(2), 86-103.
     Google Scholar
  24. Prasetya, D. E., Farida, N., Bisnis, D. A., & Diponegoro, U. (2021). Pengaruh Brand Imagr Dan Service Quality Terhadap Repurchase Intention Melalui Costumer Value Aebagai Variabel Intervening (Studi Pada Pengguna Jasa Bus PT Pahala Kencana Cabang Kudus Jurusan Kudud-Jakarta Kelas Eksekutif). Jurnal Administrasi Bisnis, 10(I), 697–706.
     Google Scholar
  25. Prasetya, E. G., Yulianto, E., & Sunarti. (2018). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Mahasiswa Fakultas Ilmu Administrasi Bisnis Program Studi Administrasi Bisnis Angkatan 2014 konsumen Air Mnineral Aqua). Jurnal Administrasi Bisnis, 62(2), 214–221.
     Google Scholar
  26. Pratiwi, A., Giantari, I., Yasa, N. N. K., Ekawati, N., & Setini. (2020). The Role of Prestige in Mediating the Influence of Perceived Quality and Price Fairness on the Intention to Repurchase Online-base Fashion Products. Journal of Advanced Research in Dynamical and Control Systems - JARDCS, 12(5), 1507–1514.
     Google Scholar
  27. Pratiwi, W., & Yasa, N. N. K. (2019). The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth on Brand Attitude of Shopee Fashion E-Commerce in Denpasar. European Journal of Business and Management, 11(18), 89–96.
     Google Scholar
  28. Pura, F. K. C., & Farida, N. (2021). Pengaruh Nilai Pelanggan Dan Promosi Penjualan Terhadap Repurchase Intention ( Studi Pada Konsumen Alfa Cell Di Semarang ) Pendahuluan. Jurnal Administrasi Bisnis, 10(2), 1121–1134.
     Google Scholar
  29. Putri, Y. L., & Utomo, H. (2017). Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Intervening (Studi Persepsi Pada Pelanggan Dian Compp Ambarawa). Among Makarti, 10(19), 70–90.
     Google Scholar
  30. Rasyid, H. Al, & Indah K, A. T. (2019). Analisis Kualitas Pelayanan dan Brand Image Terhadap Minat Kunjungan Ulang Pasien Klinik Bidan Marlina. Jurnal Perspektif, 17(1), 7–16. https://doi.org/10.31294/jp.v17i1.5218.
     Google Scholar
  31. Riasma, D., Rahyuda, K., & Yasa, N. N. K. (2018). The Role of Satisfaction and Trust in Mediating The Relationship of Brand Experience and Loyalty. International Journal of Economic, Commerce and Management, 1(1), 66–77.
     Google Scholar
  32. Sari, N., & Santika, I. (2017). Pengaruh Brand Image, Brand Association, Dan Brand Awareness Terhadap Repurchase Intention Produk Smartphone Merek Asus. E-Jurnal Manajemen Universitas Udayana, 6(8), 254093.
     Google Scholar
  33. Savitri, I. A. P. D., & Wardana, I. M. (2018). Pengaruh Citra Merek, Kualitas Produk Dan Persepsi Harga Terhadap Kepuasan Dan Niat Beli Ulang. E-Jurnal Manajemen Universitas Udayana, 7(10), 5748. https://doi.org/10.24843/ejmunud.2018.v07.i10.p19.
     Google Scholar
  34. Sitanggang, E. Y., & Silintowe, Y. B. R. (2021). The Effect of Corporate Social Responsibility (CSR) on Repurchase Intention with Brand Image as A Mediating Variables. Jurnal Sekretaris Dan Administrasi, 5(2), 105–123.
     Google Scholar
  35. Soebandi, R., & Dharmani, I. G. A. A. N. (2020). The Impact Of Experiental Marketing And Repurchase Intention Through Customer Satisfaction In Coffee Industry (Case study at Janji Jiwa Jilid 358 Surabaya). International Journal of Education and Social Science, 1(1), 37–46.
     Google Scholar
  36. Soleha, I., Arifin, R., & Rahmad, A. (2017). Pengaruh Citra Merek Dan Persepsi Label Halal Terhadap Minat Pembelian Ulang Produk Kosmetik Zoya Malang. E – Jurnal Riset ManajemenPRODI MANAJEMEN Fakultas, 6(2), 166–176.
     Google Scholar
  37. Subawa, N. S., Widhiasthini, N. W., & Suastika, N. P. M. W. S. (2020). The Effect Of Experiential Marketing, Social Media Marketing, And Brand Trust On Repurchase Intention In Ovo Applications. International Research Journal of Management, IT and Social Sciences, 7(3), 11–21. https://doi.org/10.21744/irjmis.v7n3.881.
     Google Scholar
  38. Susanti, D. N. (2020). Pengaruh Green Perceived Value terhadap Repurchase Intention dengan Kepuasan Konsumen sebagai Intervening. Jurnal E-Bis (Ekonomi-Bisnis), 4(2), 131–137. https://doi.org/10.37339/e-bis.v4i2.298.
     Google Scholar
  39. Sutrisna, I., & Yasa, N. N. K. (2021). The Role of Brand Image in Mediating the Effect of Product Quality Towards Repurchase Intention at “Umah Lokal” Coffee Shop. American International Journal of Business and Management, 4(2), 1–17.
     Google Scholar
  40. Temaja, G., & Yasa, N. N. . (2019). The Influence of Word of Mouth on Brand Image and Purchase Intention (A study on the potential custimers of Kakiang Garden Cafe Ubud). International Journal of Business Management and Economic Research, 10(2), 1552–1560.
     Google Scholar
  41. Umara, B., Suryadi, D., Isnaeni, S., Yulianti, G., & Tumini, Y. (2021). Peran Kepuasan dalam Memediasi Pengaruh Persepsi Nilai Pasca Pembelian Terhadap Minat Beli Ulang Pengguna Vending Machine Blue Mart. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 2(01), 47–58. https://doi.org/10.37366/ekomabis.v2i01.148.
     Google Scholar
  42. Wati, N. M. D. W. K., Imbayani, I. gusti A., & Ribek, P. K. (2020). Pengaruh Kualitas Pelayanan, Brand Image, Dan Kepercayaan Terhadap Kepuasan Konsumen Pada PT Prodia Widyahusada. VALUES, 1(2), 108–119.
     Google Scholar
  43. Wijiastuti, R. D., & Cantika, N. (2021). Pengaruh Persepsi Harga, Citra Merek Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Jasa Gofood Di Kota Sorong. Kalianda Halok Gagas, 4(1), 1–8. https://doi.org/10.52655/khg.v1i1.3.
     Google Scholar
  44. Winarto, M. R. A., & Widyastuti. (2021). Pengaruh Brand Image dan Brand Love Terhadap Repurchase Intention (Studi Kasus pada Konsumen Produk Gucci di Surabaya). 1(2), 104–110.
     Google Scholar
  45. Yasa, N., Suandana, N., & Rahyuda, K. (2016). Pengaruh Pengalaman Membeli Produk Fashion Terhadap Niat Membeli Kembali Melalui Kepuasan Dan Kepercayaan Pelanggan. Matrik:Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 10(1), 85–97.
     Google Scholar
  46. Zullaihah, R., & Setyawati, H. A. (2021). Analisis Pengaruh Iklan, Identitas Merek, dan Kepuasan Pelanggan Terhadap Minat Beli Ulang (Studi Pada Pengguna Smartphone Merek Oppo di Kebumen). Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 3(1), 169–184.
     Google Scholar