Development of "RIMBUN" Conservation Village as a Leisure and Recreation Product Based on Ecotourism during the Covid-19 Pandemic

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  •   Siti Nur Hasbiyana

  •   Saptono Nugroho

  •   Ida Ayu Suryasih

Abstract

During COVID-19 pandemic, RIMBUN Conservation Village had to stop ecotourism activities such as field trips, outbound and camping. These activities are the main source of income for RIMBUN Conservation Village, in order to survive, they decided to open a restaurant. To revive ecotourism and to survive during the pandemic, product development needs to be carried out. The basic concepts and theories used are leisure and recreation, ecotourism, product development and generation theory. Data collection techniques in this study include observation, interviews, questionnaires, and documentation. The technique of determining the informants used purposive sampling. The sampling technique in this study used accidental sampling with 100 respondents, this study used qualitative descriptive analysis. The results of the study show the characteristics of RIMBUN Conservation Village visitors are dominated by the millennial generation and married visitors. From geographical indicators, visitors came from South Tangerang City. Generations x, y and z like leisure and recreation activities, namely environmental, social, skills and education. These activities were analyzed and compared with the ecotourism potential in RIMBUN Conservation Village. The products that can be developed are natural and cultural sights and attractions, the provision of restaurants, procurement of equipment and rental of goods, educational and skills activities.


Keywords: ecotourism, generation, leisure and recreation, product development

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How to Cite
Hasbiyana, S. N., Nugroho, S., & Suryasih, I. A. (2022). Development of "RIMBUN" Conservation Village as a Leisure and Recreation Product Based on Ecotourism during the Covid-19 Pandemic . European Journal of Business and Management Research, 7(2), 205–211. https://doi.org/10.24018/ejbmr.2022.7.2.1298

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