•   Christabel Divine Brownson


In the face of unpredictable business environment, epileptic power supply, unstable government policies, poor infrastructural facilities, poor market network, inadequate capital among other factors affecting the Nigerian business environment which hinders motivation and has a great limitation to the functionality and development of entrepreneurship yet businesses are still being established. Hence, the aim of this study is to identify the internal factors that motivate such entrepreneurs in starting up businesses in Southern Nigeria despite the above challenges. Using a descriptive study, seventy one entrepreneurs were investigated. Findings revealed that passion, the desire to do something pioneering and innovative, and the feeling of accomplishment were the major factors that motivate the entrepreneurs in this context. Hence, government agencies and other empowerment institutions should take note of these factors if entrepreneurship is to be fostered.

Keywords: Entrepreneurs; Entrepreneurship; Motivation; Startups


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How to Cite
Brownson, C. (2020). Internal Factors that Stimulates Business Startups in Southern Nigeria. European Journal of Business and Management Research, 5(4). https://doi.org/10.24018/ejbmr.2020.5.4.356