Demystifying McCarthy’s 4 P’s of the Marketing Mix: To Be or Not to Be. European Journal of Business and Management Research, [S. l.], v. 3, n. 4, p. 1–3, 2018. DOI: 10.24018/ejbmr.2018.3.4.14. Disponível em: https://www.ejbmr.org/index.php/ejbmr/article/view/14. Acesso em: 25 nov. 2025.