Electronic Word-of-Mouth Analysis and its Impact on Purchase Decisions: Studies on “Millennial and Z” Generation

A Study of Digital Banking Usage Intentions inHong Kong based on Consumer Characteristics

Virtual Bank Usage Intention in Hong Kong: Exploring System Quality, UI Design, Security, Service Quality, Utilitarian Expectations, Word-of-Mouth, Brand Image and Rewards

The Effect of Sales Promotion on Electronic Word of Mouth and Purchase Decision (Study on Bukalapak Users in Denpasar City)

The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount

Factors Affecting Tourists’ Destination Selection Behavior: The Moderating Role of Travel Video Experience

Distribution Strategies, Tracking Technology and Quality Service Delivery in Kenya’s Courier Sector

Factors that Influencing Revisit Intention to Japan towards Japanese Culture Enthusiast

The Competitive Advantage of EWOM in Digital Marketing